Growth Stack
Newsletter-led growth systems for B2B companies
We built and operate six niche publications on this exact infrastructure. You are looking at the live demo.
Six live niche publications, one system
Every site below runs on the same Ghost + Listmonk + Mautic + CRM stack. Each one proves the model in a different industry vertical.
| Publication | Audience |
|---|---|
| Finance Dispatch | CFOs, fintech founders, financial advisors |
| AI Insider | AI practitioners, ML engineers, AI product teams |
| Marketing OS | CMOs, growth marketers, marketing ops |
| Tech Stack | CTOs, engineering leaders, devtool founders |
| Biz Brief | Founders, operators, B2B service businesses |
| Work Wire | HR leads, future-of-work consultants, workforce tech |
How the system works
1. Owned Ghost publication with a conversion-ready landing page. Each site is a standalone Ghost CMS instance with custom branding, a subscriber landing page, and SEO-ready content architecture. You own the domain, the list, and the data.
2. Subscriber pipeline: Ghost to Listmonk to Mautic to CRM. Every new subscriber flows automatically through email list management, into marketing automation for segmentation and nurture sequences, and into your CRM as a qualified lead record within minutes of signup.
3. AI-assisted content and an embedded chatbot. Content briefs are generated by scanning industry signals including Hacker News, arXiv, and industry feeds. An AI chatbot is embedded on each publication, trained on your content, answering reader questions and capturing lead intent.
4. Analytics and lead scoring. Every email open, page visit, form submission, and asset download contributes to a lead score. At defined thresholds, leads are automatically tagged and surfaced in your CRM. You know who your hottest readers are at all times.
Use cases by vertical
Financial Services
A financial advisory firm gets a weekly newsletter that positions them as the go-to analyst in their niche. Prospects read it for months before they are ready to act. When they are, they already trust you and they came inbound.
AI and Technology
An AI tooling company or dev shop needs to be in front of practitioners every week. A tightly focused technical publication builds the audience that turns into trial users, design partners, and eventually customers without relying on paid acquisition.
Marketing and Agencies
Agencies and consultancies use a niche publication to demonstrate expertise before the sales conversation starts. A prospect who has been reading your newsletter for six weeks is already sold on your point of view. The close is a formality.
B2B Services
For professional services businesses in legal, HR, operations, and finance, a newsletter is the highest-leverage content asset you can build. It compounds over time, survives algorithm changes, and keeps you in the inbox of the decision-makers who matter.
Ready to build yours?
The Growth Stack Audit is a 60-minute diagnostic of your current content, email, and CRM setup. You walk away with a gap analysis and a 90-day action plan built around this exact system.